SKS works exclusively with influencers who meet the following criteria:
- Relevance to the bicycle industry: The influencers must work in the bicycle industry, as this is the only way to optimally reach SKS's target group.
- Authentic content: We place a high value on authentic content and a genuine connection to the influencer's community. This creates credibility and trust.
- High engagement rates: Influencers should have high engagement rates, meaning their posts should generate many likes, comments and shares. Active interaction with the community is particularly important to us.
- Proven success: Influencers who can demonstrate proven success, such as increasing numbers of followers, successful campaigns or relevant awards, are particularly attractive to us.
- Professional presentation: A well-designed profile and a professional presentation are essential. This also includes a clear bio with relevant information.
- Wide media presence: A presence on various platforms can make a collaboration even more attractive, as it allows a broader target group to be reached.
- Matching target group: The influencer's target group should match the SKS target group. This is the only way to ensure that our messages reach the right people.
- Values, goals and image: The influencer should match the values, goals and image of SKS. A harmonious collaboration is very important to us.
- No competing brands: If possible, collaboration with competing brands must be excluded. To this end, an exclusivity clause is agreed to avoid any possible conflicts of interest.
If you are an influencer and believe that you are a good fit for us, we look forward to hearing from you!